White label perfume under your brand
Launch your own perfume quickly: choose a fragrance from the Kastoréll collection and release it under your name, with your label and packaging.
What is white label perfume?
With white label perfume you choose an existing fragrance from our collection and release it as your own perfume. You take care of the brand, we take care of a fragrance that already works. That way you skip the long development phase and can launch a product within a short time.
It suits boutiques, hotels, spas, salons, concept stores and entrepreneurs who want to offer a perfume of their own without developing a formula themselves.
How it works
- Choose your fragrance
We let you smell the fragrances in our collection and help you choose what suits your brand and customer.
- Define your look
You choose name, label and packaging. We help think about size and finish.
- Sample bottle and approval
You review a sample and approve it before we produce.
- Run and delivery
We fill and deliver your run, in small quantities you can test on the market.
White label or private label?
| White label | Private label | |
|---|---|---|
| Fragrance | Existing Kastoréll fragrance from our collection | New fragrance, exclusive to your brand |
| Speed | Fast: the formula already exists | A development programme with iterations |
| Investment | Price per bottle plus set-up cost | Development cost plus production cost |
| Unique fragrance | Not exclusive by default | Exclusive to your brand |
| Fits | Testing and launching quickly | Building your own fragrance identity |
If you want a fragrance that exists nowhere else, private label perfume is the better choice. Also read our overview private label vs white label perfume: what is the difference?
What you decide yourself
- The name of your perfume and your brand.
- The label and the packaging.
- The bottle size and the concentration.
- The run size, in small steps.
The formula itself remains Kastoréll’s. Ownership and exclusivity are agreed in writing per project.
Costs
You pay a price per bottle, which depends on the fragrance, the size, the bottle and the packaging, plus a one-time set-up cost for design, printing and administration. You always receive a tailored quote first.
Frequently asked questions about white label perfume
What is a white label perfume?
With a white label perfume you choose an existing fragrance from our collection and release it under your own brand, with your label and packaging. You do not need to have a formula developed, so you can launch quickly.
What is the difference with private label?
With private label a new fragrance is developed exclusively for you. With white label you choose an existing Kastoréll fragrance and give it your own face. White label is faster and more affordable, private label is more unique.
How large does my order need to be?
We work with small runs, so you can test a fragrance on the market without taking a big risk. We discuss the minimum quantity per project.
What are the costs?
You pay a price per bottle, which depends on the fragrance, the size, the bottle and the packaging, plus a one-time set-up cost for design, printing and administration. You receive a quote in advance.
Will the same fragrance be sold by other brands?
Exclusivity is not a standard part of a white label programme. If you want to be sure your fragrance appears nowhere else, we agree that separately in a contract, or you choose private label.
Request a quote
Tell us about your brand and we will send you a tailored proposal.