From the atelier
Knowledge, insights and stories from a perfume house that works with brands and individuals every day. Read how a perfume comes to life, the difference between private label and white label, which rules apply and how to bring your own fragrance or perfume line to life, step by step and without complicated words.
How a Kastoréll perfume comes to life: from concept to bottle
First an image, then a formula, testing, maturing and a carefully weighed batch.
ReadTime as an ingredient: why a perfume must mature
What happens during maturation and why we plan that time.
ReadPrecision in the atelier: weighing, testing and recording
Weighing to the milligram, checking against IFRA and recording everything.
ReadSlow creation: why we start small and careful
One collection, small batches in Belgium and time for every detail.
ReadPrivate label vs white label perfume: what is the difference?
Two ways to release a perfume of your own, and when to choose which.
ReadHow to have a perfume made
Workshop, bespoke perfume or a brand fragrance: the options, the steps and what the costs depend on.
ReadStarting your own perfume line: a step-by-step guide for brands
From positioning to launch: what to arrange and in which order.
ReadPerfume and regulation in Europe: IFRA, safety assessment and labelling
What a brand needs to know before a perfume reaches the European market.
ReadExtrait, eau de parfum and eau de toilette: what is the difference?
Concentration, longevity and price explained.
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